Restaurant website with online ordering: orders without platform commission

Delivery platforms bring reach. But they come at a price: every order loses a commission, often a double-digit percentage depending on the plan. And your guests? In the end, they belong to the platform, not to you.

Your own website with an ordering system turns that around. Regulars order directly from you. No commission, your menu, your design.

Here's what a restaurant website in Germany needs in 2026, what it looks like in practice – and what it costs.

Why your own ordering page pays off

• No commission per order: every euro from a direct order stays with you.
• Your guests, your relationship: people who order directly know your name, not just the app's.
• Your brand: your photos, your colours, your offers. Not a listing next to 40 other pizzerias.
• Found on Google: someone searching "order pizza" in your town should land on your site.

You don't have to leave the platform. Many restaurants use both: the platform for new guests, their own site for regulars. A note on the flyer or pizza box is often enough to shift orders.

What a restaurant website needs

• A menu that's quick to search: categories, item numbers and a search box. Regulars know what they want.
• Cart and checkout: pickup or delivery with one click, delivery fee calculated automatically.
• Pay by card or cash: card payment through a secure provider, cash on handover.
• Orders arrive instantly: by email – ideally printed as a ticket in the kitchen.
• Table reservations: a short form instead of phone tag during rush hour.
• Live opening status: guests see right away whether you're open.
• Real reviews and photos: so the first impression is right before anyone orders.
• Fast on mobile: almost all orders come from smartphones. If the page is slow, guests order elsewhere.

Example: Pizzeria Marinella in Korschenbroich

For Pizzeria Marinella in Korschenbroich, near Düsseldorf, we built exactly this kind of website. The goal: from hungry to ordered in a few taps.

• 180 dishes in 8 categories with numbers and live search – regulars find their favourite in seconds.
• Cart with pickup or delivery, delivery fee and cash discount calculated automatically.
• Card payment with Stripe: as soon as a payment goes through, the order is emailed to the restaurant.
• Table reservations straight to the restaurant's inbox.
• Live "open / closed" badge and real Google reviews.
• Custom "La Carta" design in tomato red, basil green and gingham – carried over to the printed business cards.

Read the full case study here: Pizzeria Marinella – case study.

What does a restaurant website with ordering cost?

An ordering system is more than a brochure site: menu, cart, payment and notifications all have to work together reliably. So the price is higher than for a simple website.

At Ouceal there are two ways:

• Fixed price: from €1,500, the exact price is fixed in writing after our first call.
• Monthly: €80 a month for 12 months, then €50 a month for 12 months. Hosting, domain and the kitchen receipt printer are included. After 24 months the website is yours.

After that, optional: ongoing care for €30 a month – menu and price changes, updates, hosting and domain. Cancel any month.

Card payments only carry the payment provider's usual fees. There's no per-order commission to us.

Ouceal is a small business under § 19 of the German VAT Act (Kleinunternehmer). All prices are final.

Does it pay off?

A simple example: if you move even part of your platform orders to your own site, you save the commission on every one of them. For a busy delivery business, €80 a month is quickly earned back – often within the first few weeks.

Bottom line

Your own ordering page won't replace the platform overnight. But it makes sure your most loyal guests order directly from you – without someone taking a cut of every pizza.

Read more about website costs in our guide How much does a website cost in Germany in 2026?.