Service 02 / Branding

Branding that sticks — for your business in Germany.

Strategic identity systems and memorable logos — built so your business looks like the leader, not the follower. Clarity first, then craft.

Brand identity and logo design by Ouceal
What you get

A complete brand system — not just a logo file.

Primary logo + 3 variants (horizontal, stacked, icon-only)
Color palette (primary + secondary + neutrals, HEX/RGB/CMYK)
Typography system (heading + body + accent fonts)
Brand guidelines PDF (logo usage, spacing, do's and don'ts)
Print & digital files (SVG, PNG, PDF, AI source)
Social media profile templates (avatar + cover)
Business stationery (business card + letterhead)
Scope, clearly defined

No surprises. No endless revisions.

What's included

Brand discovery session + competitor research
Up to 3 initial logo concepts
2 rounds of revisions on chosen direction
All file formats for print + web
Color and typography specs
Brand guidelines (15–20 page PDF)
Editable source files (.AI / .Figma)

What's not included

×Website design (separate Web Development service)
×Photography or illustration
×Packaging design
×Trademark registration (we recommend specialists)
×Naming or copywriting
×Marketing campaigns
How it works

From discovery to delivery in 3–4 weeks.

Brand discovery session with competitor research at Ouceal
01
Week 1

Brand Discovery

We dig into your business: what you do, who you serve, what makes you different. Competitor analysis, mood boards, and strategic direction — before any pixels move.

Logo concepts and drafts for a branding project
02
Week 2

Logo Design

3 distinct logo directions presented. We discuss, refine, and pick the winner. Two rounds of revisions to perfect every curve, weight, and proportion.

Color palette and typography system for a brand identity
03
Week 3

Brand System

Color palette, typography, iconography style, and visual rules. Everything that makes your brand instantly recognizable — even without the logo.

Brand guidelines PDF for a custom brand system
04
Week 4

Brand Guidelines

A 15–20 page PDF that documents everything: logo usage, spacing, color codes, typography hierarchy. Your team uses it. Your future designers thank you.

Live Reference

Reference: Pizzeria Marinella — from logo to business card

For Pizzeria Marinella in Korschenbroich, I built a complete brand system — from the digital presence to printed business cards. Live since 2026.

Pizzeria Marinella logo design and business card — front, Ouceal reference from KorschenbroichLive client
Pizzeria Marinella business card — back
FAQ

Questions, answered.

How long does a branding project take?+

Most branding projects take 3–4 weeks from kickoff to final delivery. Complex projects (multiple sub-brands, extensive guidelines) can take 6–8 weeks. Timeline depends on your feedback speed during revisions.

What if I don't like any of the logo concepts?+

Rare, but possible. After the initial 3 concepts, you get 2 rounds of revisions. If we're still misaligned after round 2, we'll do a second discovery session to recalibrate — at no extra cost. We don't ship logos clients secretly hate.

What does branding cost?+

Branding isn't an off-the-shelf product — which is why we don't publish fixed pricing. The scope depends on the strategic depth of your project: a clear positioning for a solo business, or a full brand system with multiple sub-brands, guidelines, and applications? After the discovery call you receive a clear fixed-price proposal — tailored precisely to your brand objectives, with defined deliverables and no hidden items.

Do I own the logo and files after delivery?+

Yes — fully. You receive all source files (.AI, .Figma) and exclusive rights to use the brand anywhere, forever. We don't license, we transfer ownership.

Can you redesign my existing logo?+

Yes. Many of our projects are rebrands. We'll audit your current brand, identify what's working, what isn't, and rebuild what needs rebuilding — without throwing away brand equity unnecessarily.

Ready to build a brand that lasts?

5 minutes. You get a proposal that fits your business — no sales pitch.

Get started