How much does social media management cost in Germany?

"What does it cost to have someone run our Instagram?" Answers online range from €99 to €5,000 a month. That helps no one.

Here's the honest overview: what social media management typically costs in Germany in 2026, what a package should include, which costs are often left out – and what it costs with us.

The short version

• Freelancer: often from a few hundred euros a month, scope varies a lot.
• Agency: usually €500 to €2,000 a month, much more with large agencies.
• Ouceal: €290 or €440 a month, including design, copywriting and ad management.

Almost always on top: ad budget for paid ads, paid directly to Meta.

What drives the price

• Number of posts: two posts a week is very different from one a day.
• Reels and video: short videos bring the most reach – and take the most work.
• Your own photos: stock photos are cheap but look generic. Real images from your business take time but work.
• Number of platforms: Instagram and Facebook can be run together. TikTok or LinkedIn need their own content.
• Paid ads: if you run ads, someone has to set them up, test and optimise them.

The costs nobody mentions

• Ad budget: money for ads is almost never in the package price. It goes straight to Meta. Without it, you mainly reach people who already follow you.
• Setup: optimising profiles, creating design templates, setting up the ad account. Often charged once.
• Minimum term: some agencies lock you in for 12 months. Ask first.

What social media costs at Ouceal

Start package – €290 a month

• 2 posts a week on Instagram and Facebook (about 8–9 a month)
• Stories every week
• 2 Reels a month
• Photo and video shoot at your business once a month
• Meta ads: setup and management included

Standard package – €440 a month

• 3 posts a week on Instagram and Facebook (about 13 a month)
• Regular Stories
• 4 Reels a month
• Meta ads: setup and management included

In both packages

• Platforms: Instagram and Facebook. TikTok available for around €100 a month extra.
• Everything in one place: we design the posts, write the copy, plan and publish.
• Setup: €290 one-off.
• Term: minimum 3 months, then cancel monthly with 14 days' notice.

Not included: the ad budget (paid directly to Meta, we recommend at least €150 a month) and replying to comments and messages. That stays with you on purpose – your customers want to talk to you.

Ouceal is a small business under § 19 of the German VAT Act (Kleinunternehmer). All prices are final.

Is it worth it?

Social media isn't a sales machine. It makes people know your business, recognise it and remember you when they need you. The decision then almost always happens on your website – so that should be in place before you invest in social media. Here's what a good website costs: How much does a website cost in Germany in 2026?.

How to spot a fair offer

• The number of posts, Reels and Stories is fixed in writing.
• It's clear whether ad budget is included – or not.
• The minimum term is short and transparent.
• You stay the owner of your profiles and ad accounts.
• You see real work, not mockups.

Bottom line

Good social media management for a small business realistically costs a few hundred euros a month – plus ad budget. With us, you start at €290 a month, including design, copy, Reels and ad management.

Not sure whether to do it yourself? Read: Social media: do it yourself or hire an agency?. Full details on our service: Social media marketing.