How much does a professional logo cost in Germany in 2026?

A logo can cost €10 – or €25,000. Both exist. The question is what you get for your money.

Here's the honest overview: what a logo typically costs in Germany in 2026, what a good logo package includes – and what it costs with us.

The short version

• Logo makers and AI tools: roughly €10 to €80. Fast, but template-based.
• Design contest platforms: from around €300.
• Freelancers: typically €300 to €800.
• Experienced designers: about €800 to €2,500, often with a basic branding package.
• Agencies: from around €1,500 to €2,500, no upper limit.
• Ouceal: logo €290, branding package €490.

These ranges come from common market overviews and our own experience. They're not fixed rates, but they show whether a quote is realistic.

What drives the price

• Custom or template: a logo maker assembles icon and font from building blocks. A designer creates something that exists only once.
• Number of concepts: one draft, or three directions to choose from?
• Revisions: how often can it be refined?
• File formats: just one PNG – or vector files that look just as sharp on a van as on a phone?
• What comes with it: colours, fonts, business cards, social media graphics.

What a good logo package must include

• Vector file (SVG or PDF): without it, your logo turns blurry on signs, vehicles and large prints.
• Variants: colour, black, white – for light and dark backgrounds.
• Wide and compact versions: for the website header and the tiny Instagram profile picture.
• Colour codes: so printer, sign maker and web designer all hit exactly the same colours.
• Clear usage: you must be able to use your logo for your business without restrictions.

What branding costs at Ouceal

Logo – €290

• Custom-designed logo, no template
• Several concepts to choose from
• Two rounds of revisions
• All formats: SVG, PNG, PDF – colour, black and white
• Versions for your website and social media profile pictures

Branding package – €490

Everything in the logo package, plus:

• Colour palette with all codes for print and web
• Matching fonts for headings and body text
• Compact style guide as PDF – so everyone uses your brand correctly
• Business card design (print-ready)

Printing costs for business cards are not included – the files go straight to the printer of your choice.

Ouceal is a small business under § 19 of the German VAT Act (Kleinunternehmer). All prices are final.

Is it worth it?

Your logo appears on your website, Instagram profile, invoices, company van and shop door. It often stays with your business for ten years or more. Spread over that time, a few hundred euros is one of the cheapest investments in your brand.

And it saves money later: businesses that start with a logo-maker logo often face a complete restart two years in. When a new logo makes sense: Rebranding: when is it time for a new logo?.

How to spot a fair quote

• The price is fixed upfront – including the number of concepts and revisions.
• You get vector files, not just a PNG.
• You can use the logo for your business without restrictions.
• There are real references, not mockups for made-up companies.

Bottom line

A professional logo doesn't have to cost a fortune – but it should be custom, delivered in every format and yours. With us, a logo costs €290, the complete branding package with colours, fonts, style guide and business cards €490.

What else belongs to a visual identity: Corporate design: what does it include?. More about our work: Branding & logo design.